Best Publisher Video Ad Networks
In today’s adtech environment, video marketing is one of the most effective ad delivery methods. Best Video Ad Networks for Publishers The digital video advertising market is anticipated to be worth $180 billion in 2022, according to the most recent available data, with an annual spending growth rate of approximately 20%.
As a distributer and contingent upon your adaptation techniques, video promoting might be the foundation of your advertisement income. Publishers who want to make the most money possible need to find the best video ad network. Everything you need to know about video advertising networks and how to choose the best one can be found here.
What is a video advertising network?
A video ad network’s primary function, like that of any other kind of ad network, is to act as an aggregating platform that makes it easier for advertisers and publishers to make deals. Ad networks manage transactions between advertisers and publishers to ensure that the most relevant ads fill available ad spaces by collecting unused inventory from advertisers and ad space from publishers.
The type of ads that a video ad network handles sets it apart from a standard ad network. A video ad network, as the name suggests, focuses solely on video advertisements. As a result, they will only match ads that are compatible with ad spaces to video inventory.
Why Do You Need a Network for Video Ads?
A video ad network is a highly effective way for publishers to maximize their earning potential and fill any unsold ad space for video creatives. When you want to monetize your website, app, game, or other digital property with video ads, video ad networks make sure that you can find advertisers who have the creative types and relevant ads you need.
Additionally, these networks use automation to manage each transaction, removing the need to contact each advertiser and broker deals for each of your advertising spaces. Video ad networks are the best option for cost-effective monetization because of these features.
Varieties of Video Ads
Despite their functional similarities, there are two main ways to serve video ads: both in-stream and out-of-stream delivery
Ads in video that play while the viewer is watching
A type of ad that is integrated into video content and played on a dedicated player is called an in-stream video ad. These advertisements typically appear as a segment within a video that has been uploaded to a platform for sharing videos, such as YouTube.
These advertisements typically last between 5 and 60 seconds and offer the user the option to skip them after a predetermined amount of time (typically between 5 and 30 seconds).
Direct advertisements are additionally arranged by when the promotions seem comparative with the video content’s runtime. There are three distinct groups: Before, during, and after the roll.
-A linear pre-roll ad is shown before the video content and plays when the user starts the video or clicks the Play button. While this format is ideal for ensuring that advertisements reach users, there is a greater chance of skipping them.
-Mid-roll linear ads play in the middle of the video, usually at a location chosen by the publisher. The positioning of mid-roll advertisements is their primary benefit; Because they are already interacting with the content, users are less likely to skip them. However, if they are not placed correctly, they run the risk of interrupting the content at the wrong time, such as mid-sentence. Due to the fact that many users click away from the video before it reaches its conclusion, this kind of linear advertisement is the least disruptive but also has the lowest reach.
Video ads outstream
A self-contained video ad known as an out-stream video ad is one that does not play alongside or over existing video content. Instead, the user sees it as a built-in video player on a webpage that doesn’t use any existing video sharing platform.
Out-stream video ads were initially developed for the mobile market, but they also proved to be effective desktop advertising tools. Out-stream video advertising is now one of the most common methods for monetizing websites.
Out-stream video advertisements fall into three categories: ads in the slide, ads in the banner, and ads in the content
1.In-slide promotions are a sort of video advertisement showed toward the edge of the page, typically inside a scaled down video player (smaller than normal player).In-slide advertisements are planned to stand out for the guest without darkening the substance from view. They accomplish this by employing a “scroll follow” mini-player that follows the user as they scroll up or down the website. Even though the publisher can change every part of an in-slide ad, a typical example is an auto-playing ad that starts muted and lets you skip or close after a few seconds.
2. Ads that use the banner ad space on a website are known as “in-banner ads.” When the space is set up to accept an in-banner video ad, the video creative will be displayed there instead of a standard banner ad. Although in-banner ads do not have the scroll-follow feature that in-slide ads do, this format can help publishers reuse existing spaces and provide users with more interactivity.
3. In-content ads embed video advertisements within the editorial content of a website, opening when a user reaches the page position where they were embedded. Most of the time, these ads are made to load but not automatically play until the user scrolls to the right place. Due to their seamless experience, in-content ads are popular on websites with a lot of editorial content.
One of four models underpins the operation of in-content ads:
1. 0% Perceivability: The mini-player remains hidden until the user scrolls to the exact location where it is embedded in the page, despite the fact that the advertisement loads alongside the rest of the page. The mini-player must be active before autoplay can begin.
2. 50% of the Time: The mini-player immediately activates and preloads the ad creative when the page loads. Notwithstanding, it postpones auto-playing until the client has looked over the page to the point of making no less than half of it visible.
3. More than 50% of the Time: With one difference from the 50% Visibility model: When more than half of the player is visible, the player will start playing automatically. To put it another way, auto-play does not begin until the player is fully visible at 50%.
4. half Look Past Perceivability: With conditions of reversed visibility, this model is comparable to 50% Visibility. Auto-play starts when at least 50% of the player leaves the view, rather than when 50% of it enters the user’s window. This encourages the user to scroll back to the video.
The distinction between out-stream and in-stream video ads.
The type of video player required to play each ad type is the primary distinction between in-stream and out-stream advertisements. Out-stream ads can be played on any website, whereas in-stream ads require a specific platform’s video player.
Which one is the most well-liked?
Out-stream ads are now the most common type of video advertisement, despite the fact that in-stream ads used to be the most common type. This is partly due to the popularity of YouTube and the video-sharing features of certain social media platforms (like Twitter and Facebook).
Their adaptability is the primary reason for their popularity: They do not require special video platforms to be played on any website. They are also more accessible because publishers without prior experience in video advertising can configure them.
What to Look for in an Ad Network for Videos.
If you’re a publisher looking for a video ad network to monetize your website or digital asset, the most important features and capabilities to look for are listed below.
1. Analytics with every feature.
Any publisher looking to gather data about every aspect of a video ad campaign needs a full suite of performance measurement features.
These features should come standard on any good video ad network. You should also be able to change or modify your ad campaign even while it is running, so you can adjust to changes and measured fluctuations in performance as they occur.
2. Variety of video formats
To ensure that video advertisements can reach as many website visitors as possible, a wide variety of video formats is essential. Publishers must ensure that their preferred ad network has access to ad creatives that are compatible with as many device and browser combinations as possible because users use a variety of device and browser combinations.
3. Targeting audiences precisely.
The robust audience targeting functionality that an ad network can offer to its publishers is one of the best tools. The more precisely a publisher can target its audience through the network, the more likely it is that the video ads served will be relevant, resulting in more views, clicks, and sales. To put it another way, high-precision audience targeting tools are essential for increasing your digital property’s revenue potential.
4. Tools for Brand Safety.
Eliminating low-quality ad inventory from view and maintaining a high level of quality and relevance when serving ads are two essential aspects of brand safety. By providing publishers with a carefully selected selection of security features and other brand safety tools, high-quality ad networks should pledge to fight fraud.
Block lists and allow-lists, which allow publishers to control which advertisers and ad creatives appear in their ad spaces, are typical examples. One more model is the chance of executing brand-safe promotion designs.
5. Solid technical and customer support.
Numerous options and features in many ad networks can be difficult to use and comprehend. Ad networks that perform well should offer a variety of ways for customers to use all of their features.
At the very least, free access to comprehensive documentation outlining each function should be included in essential tech support. A helpdesk system or a live tech support platform are two additional, more advanced forms of customer support. These options give customers access to trained staff who can assist and direct them in utilizing the features of the ad network.
6. Infrastructure backing the technology.
It is essential to ensure that an ad network has the technology and infrastructure necessary to provide high-quality services, regardless of how many features it claims to offer. Video promotion creatives need critical measures of information stockpiling to keep every promotion imaginative in whatever number various organizations as could reasonably be expected.
Video ad networks must also be able to consistently serve ads to each ad space with as few errors and service interruptions as possible, and they must also be able to quickly fix any problems that prevent ads from being served.
15 of the best publishers’ video ad networks.
The 15 most successful video ad networks for publishers are listed below. Find out why each network is a good choice and what it has to offer.
Publishers have access to some of the most extensive video ads and features in the business through Primis, a leading video discovery platform. Over 350 million unique impressions are served each month by this ad network, which is trusted by hundreds of world-class publishers.
Primis’ extensive library of ad units, compatibility with both in-stream and out-stream ads, and a wide range of brand safety measures and technologies, including ad fraud protection systems, are the most significant of the many features offered to publishers by Primis.
2. Xandr (beforehand AppNexus).
Even though the platform changed its name to Xandr in 2018, it used to be known as AppNexus. It is one of the video ad network industry’s oldest and most dependable names.
In activity beginning around 2007, Xandr is one of the top video promotion commercial centers, with admittance to more than 175 stock side stages (SSP) as accomplices, mixes in north of 80 interest side stages (DSP) around the world, and a discretionary sub-stage to work with direct arrangements among publicists and distributers.
Additionally, publishers have access to a highly sought-after feature through Xandr: video header bidding makes it possible for them to sell their ad space more effectively by making their video ad unit inventory available to multiple buyers at once. In spite of the fact that video header offering essentially helps bigger distributers with high amounts of unsold promotion spaces, this component is accessible to all stage individuals, paying little mind to estimate.
OpenX is both an advertising network and an advertising exchange that gives users access to hundreds of partners on both sides of the advertising ecosystem: the DSPs and SSPs. Publishers can monetize property on any device using the OpenX platform: televisions, mobile devices like smartphones and tablets, and desktop computers
OpenX is well-known for its advanced infrastructure, robust real-time analytics engine, and compatibility with virtually every video player and ad format (both in-stream and out-stream). Distributers hoping to work on their span, make crowd profiles, and serve high-significance advertisements can likewise utilize the stage’s locally evolved OpenAudience client focusing on arrangement.
In the Asian markets, SelectMedia is a full-stack video ad network that focuses on cross-platform out-stream advertising. In addition to video ads for connected TVs, SelectMedia provides all types of out-stream advertisements (in-slide, in-banner, and in-content).
North of 650 premium clients trust SelectMedia for their promoting needs. The platform combats bots and other forms of invalid traffic to ensure safety for advertisers and publishers alike. It also provides real-time bidding (RTB), a fully featured ad server, and numerous brand safety and anti-fraud mechanisms.
The majority of SelectMedia’s customers are medium and large. Publishers interested in joining the platform must have at least 10,000 unique visitors per month. However, customers who meet the requirements benefit from numerous convenient payment options and low minimum payout requirements.
5. AdPlayer. Pro.
AdPlayer. Pro is a brand-new ad network that was established in 2016 and focuses on HTML5 player-powered web-based video ads. Publishers, brands, businesses, ad agencies, and other entities are all welcome on the platform, which aims to be a comprehensive ecosystem.
AdPlayer. Pro has a built-in HTML5-powered video player that is compatible with all current industry standards (VPAID, VAST, Google IMA) and can play a variety of ad formats for both in-stream and out-stream ads.
Additionally, the network provides publishers with daily, weekly, and real-time measurements of key performance indicators related to ad performance. Additionally, the report generator is fully configurable, allowing for 100% custom performance reports.
One of the best video ad networks in the world is Unruly, a British adtech company. In 2006, the business was established in London’s Shoreditch. Unruly started out as a three-person startup and is now a global leader in advertising technology with access to hundreds of DSPs and a vast library of video ad designs.
Unruly offers solutions to enable publishers without video content to monetize their digital properties with video ads. The Better Ads Standards (BAS) and the General Data Protection Regulation (GDPR) guarantee a high-quality, relevant, and fraud-free experience for users of the platform and its ad library.
PubMatic is an online advertising company based in California that has access to over 200 DSPs and media buyers worldwide.
Publishers can access a private marketplace (PMP) for premium deals through PubMatic’s video ad network, which is a world-leading programmatic advertising solution with an easy-to-use interface, consistently high-quality ad creatives, and highly competitive payouts.
PubMatic has seven offices in the United States, Europe, and Asia. Some of the biggest publishers in the world, like eBay, the Huffington Post, and other high-ranking ComScore firms, trust the company’s services.
Adsterra is a global advertising network that was established in 2013 and has a long history of successful partnerships with publishers and advertisers of all sizes. Over 70% of ads served by Adsterra’s services are viewed on mobile devices like smartphones and tablets, accounting for more than 30 billion impressions per month. Adsterra is used by more than 21,000 publishers and 13,000 brands.
Publishers can take advantage of one of the simplest dashboards and interfaces on the market by signing up for Adsterra’s platform. This ensures a high-quality user experience (UX) and a high level of control over ad campaigns. Using security software developed internally, the platform safeguards all ads served against malware, ad fraud, scams, and other threats to brand safety.
Publishers benefit from Adsterra’s low minimum payment requirements, short payout intervals for more frequent payments, and a wide variety of payment options, including cryptocurrency and conventional bank transfers.
9. Magnite, formerly known as Rubicon Project
The Rubicon Project and Telaria merged to form the advertising platform Magnite today. The merger was announced in December 2019 and completed in March 2020. The resulting platform is the biggest independent SSP in the world.
Over 65% of the world’s leading publishers are served by Magnite’s video ad network services, despite the fact that the company is an omnichannel SSP. These publishers include Bloomberg Media, CNN, ESPN, and the Economist. The platform is primarily intended for large publishers, and in order to be eligible, you must have at least 5 million pageviews per month.
Publishers can use Magnite to deliver a wide range of video ad formats, including in-app interstitials, rewarded video ads on mobile games, in-stream and out-stream ads, and in-stream and out-stream ads. Ad podding, also known as ad serving, is a unique method of monetization on the platform that combines a number of advertisements into a single segment, much like a television ad break.
You may have heard of Fyber if you are a publisher looking for mobile monetization options. Fyber is a German mobile-first adtech company that used to be called RNTS Media. It specializes in all kinds and formats of video ads.
Through VPAID ad tags, Fyber enables publishers to monetize mobile applications and other mobile digital properties. The Fyber SDK and its extensive documentation make it simple for publishers and developers to incorporate Fyber into a mobile application.
The Fyber ad network serves advertisements in the following formats and has access to more than 180 reliable DSPs: interstitials, rich media, in-stream videos, in-app videos, and rewarded videos.
11. Facebook’s Audience Network and Meta Audience Network
The Facebook Audience Network (FAN), or Meta Audience Network, is the specialized ad network of the social media giant.
FAN is an option for publishers looking to use Facebook’s video ads to monetize their content. Publishers can join Facebook’s in-stream video ad system through the platform. Despite the fact that FAN is compatible with all Facebook-supported platforms, mobile devices offer the greatest opportunity for revenue streams optimization.