Ad Network versus Ad Server. In ad technology, terms like “ad server,” “ad network,” “ad exchange,” “platform,” and “partner” are […]

Ad Density and Clutter Best Practices Ad density is the percentage of the screen’s visible area taken up by advertisements […]

Ad Yield Management: What is It? Simply put, ad yield management is the process of making minor adjustments to your […]

5 In-Application Publicizing Income Models. Application distributers have designed essentially twelve methods for adapting their applications. In-app advertising is one […]

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