How to Make a Website Structure That Is Friendly to SEO?
Although it may appear obvious, it is essential to ensure that your website pages are logically organized. This not only makes it easier for visitors to your website to move around, but it also helps search engines. In a nutshell, how you arrange the pages of your website can help it rank higher in search engines and attract more visitors.
Fortunately, structuring or restructuring the architecture of your website need not be a laborious process. We’ll take a closer look at website structure and talk about why it matters for Search Engine Optimization (SEO) in this post. After that, we’ll show you how to construct an SEO-friendly website structure. Let’s get going!
An Overview of the Design of Websites
The way your content is organized and linked together on your website is referred to as its structure, which is also referred to as its architecture. It basically involves your website’s structure and page organization.
Why the structure of a website is important for SEO.
Because it makes it easier for search engines to find and index your pages, web structure is crucial for SEO. It is difficult for search engines to access your pages if they are a few clicks away from your home page.
How to Make a Website Structure That Is Friendly to SEO.
Create a straightforward hierarchy.
A website with multiple categories that also branch off into organized subpages is a good idea. Users and search engines alike will find it simpler to navigate your content thanks to this. Additionally, it enables them to interact first with your top-tier pages, which frequently represent your most important ones.
Users have difficulty finding the information they require due to the site’s intricate structure. Therefore, you might want to think about designing your website in such a way that, regardless of where they arrive on it, visitors will be able to quickly locate the information they require.
SEO also requires the creation of a straightforward hierarchy. Your content is easier to crawl if it has clear categories and internal links.
Create logical categories for subpages.
As we mentioned earlier, categories give your pages structure and organization. Your content may be difficult to navigate without them.
Even better, categories need not be predetermined. You could, for instance, include a brand-new page in an existing category. Alternately, you can easily create new categories for pages that don’t fit into your categories.
Make the most of the internal links you have.
Your site’s structure is heavily influenced by how your pages are arranged, so the importance of your navigation menu grows. You can demonstrate to users where to locate your primary content and subcategories here.
Include Keywords That Are Of Use.
You will need to take into account the potential for traffic and search volume when selecting keywords for your content. You can use excellent tools like Google Keyword Planner, Semrush, and Ahrefs to determine how easy or difficult it is to rank for relevant keywords.
Create pages with “Pillars.”
Consider pillar pages to be extremely extensive and crucial pieces of content. Pillar pages can be made to cover a wider range of topics. After that, you can link to more specific, in-depth content by using these pages. You’ll be able to emphasize your most important content and position your pillar pages to rank for keywords with a lot of searches.
Enhance the URL structure.
Your URL is also used by search engines to understand the content of your page. In point of fact, they take into account a variety of elements, both on and off the page.
And this is what we mean when we talk about simple hierarchy and organizing content using the categories above! We organize content primarily through URL structure.
Use your targeted keywords and keep URLs short, according to best practices for permalinks. Also, think about using lowercase letters and hyphens to join words together.
SEO-friendly URLs typically show subpages organized and nested within logical parent “categories,” or subfolders, of a well-executed website structure.
Speed up your website.
Speed is a crucial indicator of whether a website is easy to use. In fact, the bounce rate rises by 32% as page load time increases from one to three seconds. However, the way search engines read your website is also influenced by site speed. Your chances of ranking well decrease the longer they take to crawl your pages.
Provide a design for clear navigation.
In order to assist users in finding what they are looking for, it is essential that the design of your navigation menu be easy to understand. As a result, you can make your top-level items accessible from each page.
In most cases, these items then transform into drop-down menus. However, dropdown menus should not be overloaded with pages. Instead, users should be able to quickly navigate your website by scanning your menus.
Get rid of old pages.
What?! Suppress pages? Even though it may seem counterintuitive, Google will still index your site’s old, out-of-date pages, wasting your “crawl budget.”
The maximum number of pages that a search engine can crawl is referred to as the crawl budget. Numerous factors, including site speed, determine this number. Make your website more crawlable by cleaning it up. You can, for instance, modify the content that is already there or remove pages that are no longer necessary.
As long as you target pages with little traffic, this shouldn’t hurt your search engine rankings. Additionally, you can afford to lose pages with low link equity or duplicate content. Additionally, since this will result in a 404 error, it is a good idea to ensure that there are no backlinks pointing to your deleted pages.
Make your website’s structure SEO-friendly.
If you own a website, one of your primary objectives is to attract more visitors. Increasing your search ranking is an excellent strategy for achieving this. However, doing so can be challenging given the amount of competition.
Fortunately, you can make your web pages more visible by designing a structure for your website that is friendly to SEO. You can, for instance, make a straightforward hierarchy with pillar pages and subcategories. You can also optimize your URLs, eliminate outdated content, and use an internal linking strategy.